September 20th, 2017

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B2B TheGreatDebate 57

Customer Centricity Masterclass @ Twickenham

“Customer Centricity is the eco-system and operating model that enables an organisation to design and deliver a unique and distinctive customer experience” Doug Leather Over 60 people gathered at Twickenham Stadium on a warm June day for the sixth Great Debate, which focused this time on what “customer centricity” means in B2B, brilliantly delivered by ...
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Building Trust @ The Crystal

Trust is the willingness to be vulnerable based upon positive expectations about another’s intentions or behaviours. - Rousseau et al Trust is one of the fundamental components to successful B2B relationships and the key driver that strengthens the client relationship. Now in it’s third year, The Great Debate started the 2015 season of debates on an industry hot-topic: Building Trust,...
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What Does Leading Edge Mean in B2B Customer Management? @ Mercedes-Benz World

Click here to view the image gallery In the fourth instalment of The Great Debate, three senior executives: Chris Russel of Luvata, Nigel Brotherton of Volkswagen Group UK and Mairead McSweeney of BT Business Ireland gave their perspectives of what leading edge means in their sector. AS EVER, THE DEBATE GENERATED A LIVELY INTERACTIVE SESSION ...
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What B2B and B2C can learn from each other? @ Queens House

Our June Customer Management Great Debate was held at the glorious Queen’s House in Greenwich, London, followed by a guided tour of the inspirational Cutty Sark, the world’s most famous merchant sailing ship. We had an excellent assembly of people. They represented blue-chip B2B and B2C brands;. All were passionate about improving customer experience. I’d ...
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Making B2B Partnerships Work @ Lords Cricked Ground

50 of the brightest B2B industry Sales Support Managers, Customer Experience, Retention Managers, Regional Sales Directors, Supplier Relationship Managers, Programme Managers attended the second Great Debate at Lord’s Cricket Ground to understand: How to make B2B Partnerships work. In the second Great Debate, held at Lord’s Cricket Ground in February, we considered how to make...
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Strategy & Planning @ The Churchill War Rooms

13th November 2013 The first B2B Customer Management Great Debate launches at the Churchill War Rooms in Westminster. Customer Attuned have always felt there is a real lack of specific B2B Customer Management events in the UK, so they joined forces with long term partners: eBECS, Deep-Insight and STAR Commercial Academy to deliver something of ...

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